We'll answer that for you. For over 60 years, Royal Green Appliance Center has served the Tri-State Area’s appliance needs with extraordinary care and an eye on something that most dealers do not focus their attention on, which is "After the Sale Service." This mantra has taken the company from its early beginning on East Post Road in White Plains, NY to the national powerhouse it has become as it has steadily increased its footprint in the region with the opening of a flagship showroom in New York City.
(or as we call it by its acronym UMRP):
Starting in early 2012 most, if not all, of the high-end manufacturers changed their pricing schemes to embrace UMRP. This meant that no matter where you went in the United States, much the same way iPhones are the same price, so too all authorized dealers must conform to the pricing guidelines set forth by the manufacturers. Essentially, no matter where you go, the pricing for high-end appliances is the same.
Why did they do that… because high-end manufacturers wanted their customers to go to showrooms that had the latest and most updated displays, with sales staff who had been properly trained about their products. Even more important, when you buy an appliance that used to cost as much as a house, you were treated with the utmost respect and care before and after the sale.
Simply put, they wanted you at a place like ROYAL GREEN!
The Display of It All.
One of the side effects of UMRP pricing is that it enabled dealers like Royal Green to invest not only in knowledgeable sales staff but in the infrastructure of the way you view your appliances and make selections. At Royal Green in New York City, the showroom provides a forum and space where clients can touch and feel the appliances in over 11 high-end vignettes housed in an inviting yet not overwhelming setting. We like to call it a mini version of the A&D Building. At Royal Green in White Plains, we have over 20,000 square feet of living kitchen displays which show you not only the latest innovations in the market but we even take the guessing out of the way in which they can be displayed. Award-winning architects and designers have created a myriad of displays at Royal Green to inspire you in an environment which opens up the possibilities of your dream kitchen!